Need help in determining next career move...

Hey all,
I'm a new member here, and I thought this would be the best place to pose the question I'm about to ask.
I've been working for the same company for about 14 years. I started on help desk and worked my way up to development. Or rather, I was moved over to a development team at my request to gain more experience. Since then, I've mainly been working on Remedy or BMC ITSM. I've been responsible for customizing the tool based on incoming client requests.
I'm also ITIL certified and have played the role as a release coordinator, incident and problem coordinator, and change and release implementer.
Unfortunately, I feel I've reached a dead end working with 3rd party programs. I've tried learning programming languages like Java, JavaScript, and C# on the side, but I don't think I have the head of a programmer. Most of the material flies over my head. However, I tend to do well with the creative side like HTML, but it's been some time since I've played with it.
I'm not looking for a magic bullet here, but am looking for input on what the most marketable certifications would be based on my experience. I'm open to learning new things outside of my comfort zone as well. There are so many emerging technologies that it's hard to decide what areas to focus on. Thanks in advance for your input.
I'm a new member here, and I thought this would be the best place to pose the question I'm about to ask.
I've been working for the same company for about 14 years. I started on help desk and worked my way up to development. Or rather, I was moved over to a development team at my request to gain more experience. Since then, I've mainly been working on Remedy or BMC ITSM. I've been responsible for customizing the tool based on incoming client requests.
I'm also ITIL certified and have played the role as a release coordinator, incident and problem coordinator, and change and release implementer.
Unfortunately, I feel I've reached a dead end working with 3rd party programs. I've tried learning programming languages like Java, JavaScript, and C# on the side, but I don't think I have the head of a programmer. Most of the material flies over my head. However, I tend to do well with the creative side like HTML, but it's been some time since I've played with it.
I'm not looking for a magic bullet here, but am looking for input on what the most marketable certifications would be based on my experience. I'm open to learning new things outside of my comfort zone as well. There are so many emerging technologies that it's hard to decide what areas to focus on. Thanks in advance for your input.
Comments
2015 Start WGU (Feb) Net+ (Feb) Sec+ (Mar) Project+ (Apr) Other WGU (Jun) CCENT (Jul) CCNA (Aug) CCNA Security (Aug) MCP 2012 (Sep) MCSA 2012 (Oct) Linux+ (Nov) Capstone/BS (Nov) VCP6-DCV (Dec) ITILF (Dec)
Good luck!