How did you become a vExpert?

I've noticed quite a few of you are vExperts. What did you do to get that designation? I love being active in the community and want to try to get there for 2017.

Currently I am moderately active here and starting to post on /r/vmware. I'm also the a co-leader of the local VMUG. Setting up a blog seems like the next step but I don't really know what to focus on.