IRVINE, Calif.—David Norris wants to collect the digital equivalent of fingerprints from every computer, cellphone and TV set-top box in the world. He's off to a good start. So far, Mr. Norris's start-up company, BlueCava Inc., has identified 200 million devices. By the end of next year, BlueCava says it expects to have cataloged one billion of the world's estimated 10 billion devices.
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