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Why do some people get ISO certifications while others get vendor/vendor neutral cert

JohnGrubJohnGrub Member Posts: 12 ■□□□□□□□□□
Hello,
I'm asking this question because I'm studying for ITIL V3 Foundation. Hence I came accross words like ISO 200000. After a little bit o google, I noticed some people get certified in ISO. For instance ISO 27001, ISO 27002, ISO 27005 etc....
When talking about certification, I mostly know companies (vendors), like Microsfot certs, Comptia, SANS, Cisco, PMI, etc...
That's why I was wondering if getting individual ISO certification is not more valuable than vendor certifications ? Or should I say, career wise, skills wise, money wise, and anything else wise, why some people go for ISO and others go for vendor certifications ? (Obviously I know some mix both I'm not talking about them though...)

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