What is Data Analytics in Marketing?

abingot

As defined In digital marketing, big data analytics means examining big data to find the best ways to use the information. This process is quite complicated and requires expertise. But when the result of big data analytics comes out, the stress is always worth it. It involves the study of market trends, the behavior of consumers, and the discovery of other market patterns. These are usually not apparent to regular marketers that analyze with basic techniques.

But why it is really needed and how do read analytics if you are achieving or losing, and in the so-called "Analytics" what are the data involve?

UnixGuy

You stated the benefits of using data analytics, then you asked about why we do it, you answered your own questions. You also listed the type of data involved.

What's not clear?