NEC Phone showing as CDP neighbor

Anyone ever seen this before? I thought CDP was Cisco only...perhaps other companies are figuring out they need to fall in line...
Here's the output:
C3750_xx_xxx_x_x#sh cdp neigh fa1/0/19 detail
Device ID: 0060B9076092
Entry address(es):
Platform: BCM91100, Capabilities: Host
Interface: FastEthernet1/0/19, Port ID (outgoing port):
Holdtime : 179 sec
Version :
BCM1100
advertisement version: 2
Application: VoIP using vlan 800
Power drawn: 6.400 Watts
Management address(es):

C3750_xx_xxx_x_x#sh cdp neigh fa1/0/19 detail
Device ID: 0060B9076092
Entry address(es):
Platform: BCM91100, Capabilities: Host
Interface: FastEthernet1/0/19, Port ID (outgoing port):
Holdtime : 179 sec
Version :
BCM1100
advertisement version: 2
Application: VoIP using vlan 800
Power drawn: 6.400 Watts
Management address(es):
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