I got the idea for this thread today as I spent 4 hours studying on a beautiful Saturday afternoon today. Is this really what I want to be doing?
I've been studying and passing exams since Sept. of 2008 and prior to that, I never thought I would ever take the time to earn certifications and yet here I am, working on the MCSE with a future plan of Sec+ & CCNA: Voice thereafter. The vast majority of my co-workers always said Certifications are Weak.
So I had to ask myself, why am I doing this? I seem to sort of gotten caught up in the pattern of studying/working/living life. I know myself and if I were to stop now it would be a long time before I got back into the swing of things so I'm sort of taking advantage of the momentum.
That being said, I decided that I'm earning these certifications because in the end, I know that with this knowledge I'll be able to provide a better life for me and my family. I was making $60K+ at my last job before getting laid off and remember thinking "Where else am I gonna go where someone is gonna pay me this much for the little knowledge I have?" It was at my last employer that I started rubbing elbows with Windows/Unix admins, DBA's, Net architect's etc and finally realized, "Man, I don't know Jack about computers compared to these guys!"
So, after getting laid off I decided I needed/wanted to learn this stuff because with it, I can develop skills where an employer will be willing to pay me $60K+ and much much more!!
I've never been a fan of the college system and am loathe to earn a degree that will cost me somewhere around $20K on the cheap end so certifications are a grand solution in my eyes. Buy the Books & dig deep within yourself to really learn this stuff. When it's all said and done I will have spent a couple of hundred dollars on books and less than $2K on exam fees.
I think the return on my investment will blow those $'s out of the water.

So what's YOUR reason?