SkyDrive to be renamed after M$ loses case to UK brand

SkyDrive to be renamed after Microsoft loses naming court case

First it was Hotmail to Outlook, then it was the "Metro" to "Modern UI" and now SkyDrive to ???

What else could they name it? I liked the SkyDrive name...too bad they had to steal it.

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Comments

Asif Dasl

Who knew BSkyB now owned the word "Sky" for everything! CloudDrive.com is taken by RackSpace... so try SkypeDrive.com

tpatt100

I think Microsoft should just name stuff with "Microsoft" first and then a generic name afterwards. It's not like people are going to see "Skydrive" and go "oh wow I need to get that". I mean even Google named theirs "Google Drive".

NinjaBoy

Sky, which has won the case, successfully argued that Microsoft's decision to call its cloud service SkyDrive was confusing to its customers.

Really???

Are people really that stupid? That's like saying Ford taking party planners to court because of the term "fiesta".

Just do a search for Skydrive on the internet, it's branded Microsoft all over.

RomBUS

Not sure why I got a negative rep for?

ptilsen

I didn't give you a disapprove, but I'm betting whoever did it was because of "M$" in the title. It's considered immature by many, if not most infrastructure professionals, especially coming from someone with numerous MS product certs posting on a cert form.

I'm surprised Microsoft couldn't work out a licensing deal. I have trouble believing they couldn't find mutually agreeable terms that cost less than rebranding, which I think will be disastrous for adoption. It's already an uphill battle against established competitors (Google, Apple, Dropbox), and rebranding anytime in the near future is going to be extremely painful.